MASTER’S PROGRAM
Turn Insight into Impact Through Marketing and Strategic Communication
Fully online program
245K+ Alumni Worldwide
Year-round Enrollment
Free Application Form
Table of Contents
Program Overview
Prepare to advance your career in marketing or communication leadership with National University’s Master of Science in Marketing and Master of Arts in Strategic Communications. Both programs are designed for professionals ready to move from execution to strategy, combining real-world projects with industry-relevant skills. Choose your path — data-driven marketing analytics or strategic communication leadership — and gain the expertise to shape impactful campaigns and lead with confidence.
Master of Science in Marketing
Accredited by: 
- Accelerated 10-month format designed for working professionals
- Hone real-world skills through projects, case studies, and a capstone experience
- Curriculum focused on branding, digital marketing, and market analytics
- Develop expertise in data interpretation, audience insights, and strategic decision-making
National University’s Master of Science in Marketing is designed for professionals ready to lead with insight and innovation. This fast-paced, 100%-online program blends analytics, strategy, and creativity, helping you master market research, digital tools, and branding techniques that shape modern business success. In just 10 months, you’ll build the confidence and expertise to design data-informed campaigns and make a measurable impact across industries.
Learning Outcomes
Marketing Fundamentals
and Decision-Making
Analyze key marketing concepts, theories, and analytical tools to support effective business decisions.
Integrated Business Strategy
Connect marketing functions with broader organizational operations to create, capture, and deliver value.
Digital Marketing and Innovation
Leverage digital tools to enhance marketing strategy, communication, business operations, and customer engagement.
Ethical Marketing Practices
Evaluate ethical dilemmas in marketing, make informed decisions, and justify responsible business choices.
Global Marketing Strategy
Develop strategic marketing plans that address global business environments and international market forces.
Master of Arts in Strategic Communications
Accredited by:
- Develop practical skills in digital media strategy, crisis communication, and storytelling
- Taught by industry-connected faculty with expertise across corporate, nonprofit, and public sectors
- Designed for flexibility — complete your degree 100% online in as few as 10 months
In a world where communication moves faster than ever, NU’s Master of Arts in Strategic Communications prepares you to lead with clarity and purpose. This flexible online program blends real-world experience with advanced strategy, helping you craft compelling messages, manage campaigns, and guide organizations through an evolving media landscape.
Learning Outcomes
Campaign Planning and Strategy
Develop multi-audience, multichannel communication campaign plans that align with organizational goals.
Project and Resource Management
Manage campaign execution through detailed budgets, timelines, and task coordination.
Research-Driven Communication
Use formative research to inform campaign strategies and message development.
Ethical and Persuasive Messaging
Design persuasive communication campaigns that adhere to professional ethical standards.
Performance Evaluation
Assess campaign effectiveness through summative research and data-driven evaluation.
Professional Presentation Skills
Deliver engaging and professional communication presentations in online environments.
Are Marketing and Communication
Degrees Right for You?
Already working in marketing or sales? Deepen your expertise in analytics, digital strategy, and brand management to move into senior or leadership roles.
If you love crafting messages that connect and inspire, NU’s Strategic Communications program helps you sharpen your storytelling and campaign management skills across media platforms.
New to marketing or communications? Gain hands-on experience and practical skills that translate your background into creative, high-demand roles in media, PR, or digital strategy.
Launching a business or growing your brand? Learn how to reach your audience, manage campaigns, and position your organization for success in a competitive market.
Balancing career and education? NU’s 100%-online format and one-course-at-a-time structure make it possible to earn your degree while you keep moving forward.
Career-Ready Skills
National University’s marketing and strategic communications programs equip you with the practical skills, industry knowledge, and confidence to succeed in today’s dynamic, data-driven workplace. Gain real-world expertise, build leadership capabilities, and prepare for roles that make an impact across industries.
Master of Science in Marketing
You can get a job in these areas
Digital and brand marketing strategy Market research and consumer insights Product and campaign management
Chief Executives
General and Operations Managers
Marketing Managers
Project Management Specialists
Master of Arts in Strategic Communications
You can get a job in these areas
Public relations and marketing Media and entertainment Corporate communications and public affairs
Marketing Managers
Sales Managers
Public Relations Managers
Management Analysts
*The career outcomes data presented is sourced from Lightcast, which provides insights based on real-time job postings, public datasets, and analytics. Lightcast derives its data from sources such as the Bureau of Labor Statistics (BLS), the Quarterly Census of Employment and Wages (QCEW), and the Occupational Employment Statistics (OES). While accurate and reliable, this data reflects general labor market trends and may not represent individual outcomes or specific local conditions. For more details on Lightcast’s methodology, visit their Data Overview.
Hear From NU Students and Alums
National University offers remote courses, which gives you the freedom to continue living your life and doing what you need in order to continue your education stress-free.
Andrea C., Master of Science in Marketing
Class of 2024
National University has made my transition to a new school easy and stress-free. My professors and advisors are responsive and helpful. I feel like I have a support system within the school system itself, which has been essential to my success.
Alexis L., Master of Science in Cybersecurity
Class of 2025
Earning my degree meant the world to me. Being the first in my family to complete higher education has been an honor, and I hope I have made my loved ones proud with this accomplishment.
Miranda M., Master’s in Health Psychology
Class of 2025
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Graduate Sooner with Transfer Credit and Prior Learning
Already have college credits, work experience, or military training? You may be closer to your degree than you think. NU’s transfer-friendly policies and Credit for Prior Learning options help you save time, lower costs, and stay on track to graduate faster.
Why National University
National University offers a holistic approach to student support, well-being, and success called “Whole Human Education.™” It means we’ll be with you side by side, every step of the way, helping break any barriers you face in achieving your education.
Financial Support
1:1 assistance for navigating the financial aid process, generous transfer credit policy, needs-based tuition reduction grant, and scholarships.
Academic Support
4- and 8-week online classes, unlimited free tutoring, individual coaching, writing center, and 150+ academic degree programs, credentials, and certificates.
Career Support
NU Mentoring Network for individual student and alumni career guidance, professional development opportunities, access to job listings, and customized career support.
Wellness Support
Free virtual mental health counseling, access to wellness resources, and Student Wellness Center offering 1:1 support for life challenges.
Community Support
Web-based student networking platform, student clubs and community service events, plus convenient course formats and flexible online options to balance work and family.
Frequently asked questions (FAQs)
Yes. Both programs are 100% online, giving you the flexibility to learn on your schedule — ideal for working professionals and busy professionals.
You can complete either program in as few as 10 months by taking one course at a time, designed to help you balance work, life, and school.
The MS in Marketing builds data-driven, creative marketing expertise across digital and traditional channels, while the MA in Strategic Communications focuses on persuasive storytelling, media strategy, and leadership in communication.
Graduates often pursue roles in marketing management, digital strategy, public relations, corporate communications, brand development, and media leadership across industries.
You’ll have access to 24/7 tutoring, academic advising, career services, and a dedicated Student Success team to help you every step of the way.
No prior marketing or communication experience is required. NU’s programs are designed to help both experienced professionals and career changers gain practical, market-ready skills.
Ready to talk about achieving your educational goals?
